How clearly and succinctly do you get your message across?
I’ve been pondering this quite a lot lately.
Partly this has been driven by the recurrence of sound bites coming from Leaders and Politicians alike and partly because of social media expert Jason Falls observation that Twitter has the very clear upside that you need to sell your compelling message in 160 characters.
Here’s an example of 160 characters:
This post aims to challenge leaders to compact their core messages to increase the clarity and impact. Jason Fall uses the term incise-full. Can you do it? Try.
• If all important staff announcements were limited to two tweets from the CEO. (78)
• If all meetings had to have a purpose and desired outcome clearly stated in one tweet. (87)
• If participants were to be limited to ten tweets per meeting. (61)
• If any explanation given was limited to three tweets. (53)
• If project funding requests were limited to ten tweets. (55)
• Phone calls – 8 tweets. I would happily survive with 2 and often do (coaching aside)! (87 – it was 96 but I saved 9 by deleting ‘Actually’ at the start of the second sentence) (+ 91)
• All delegated tasks were limited to three tweets – the task, the time frame, the resources. (91)
It sounds preposterous at first, but personally I think this could be done, and often to great benefit.
Listen out for the next time you justify or explain something to somebody.
How much was padding, sound bites and fluff?
Are you sure your audience heard what you needed them to hear?
How much wasted time in wasted words?
Let me know if you take up the challenge…
There, 284 words my least yet. (1627)