This is an extra post this week because I’m calling out Telecom NZ for detention.
Apologies to my overseas subscribers – this may not mean a lot to you.
While out walking the hills with our dog something ridiculous flashed into my head. It was the realisation that what I had seen on TV when passing through our lounge last night was Telecom NZ’s CEO Paul Reynolds swanning across the screen in complete fly fishing garb, looking as though he had just left the horses with the stableman and was about to board his helicopter for lunch and a few good Bordeaux at an exclusive lodge.
The clip can be found here.
Excuse me, is this Telecom NZ who has disaffected thousands of New Zealanders with broken promises, faulty networks and diving share prices?
Who in their right mind thought this was a good way to say “I’m sorry, we got it wrong, I’ve lost sleep over this, I’ve spent hours toiling away with our brightest and best to resolve this issue, there is a bright future ahead for all of us.”?
I don’t know what he’s saying, because honestly I don’t care. Nothing this advert visually portrays suggests that Telecom cares,so why should I?.
In fact quite the reverse – “I’m doing fine, who are you?”, seems closer to the message it conveys.
Sure some of its target market will have holiday homes and leisure time to kill, but many of its users are probably finding life pretty tough, and many of those with complaints about their system have seriously lost business.
Please, please let me be wrong.
There must be an explanation for such stupidity, or is the marketing department as incompetent as their network division? Have they got the same publicists as BP?
And besides, where is Paul Reynolds at as a leader to think this is a great way to lead a campaign of damage control?
Great , got that out of the way, normal blogging business will resume on Monday. 🙂
Enjoy your weekend