I like simple and get most pleasure from those things which are refined to a minimal status without significant compromise to quality, performance or aesthetics.
As much as some of the obsession around the I-phone rather bores me, I absolutely admire the pure simplicity of the item.
I believe simplicity is at the heart of the green/ sustainable movement, this is simplicity re-framed, simplicity on steroids.
What is driving some of the green businesses I have read about is a small steps approach. This opened their ideas to possibilities (and waste) they had not previously seen.
In this short post I hope to prompt that rethink with my audience.
• How do you monitor vehicle miles?
• How many flights could be cut back by people staying over; getting more organised and visiting more customers, clients or suppliers?
• How much of your paper is recycled – even if that is just printing on both sides – having trays just for drafts or casual printouts on lower grade recycled material? ( thinking of which why don’t we have budget home office printers with dual trays to allow this convenience?) [pullquote]And hard as it is, I try, I try, I try.[/pullquote]
• What incentives do you have for your employees to use local transport, bike or walk to work? (An annual bus pass for every employee?)
• Do you compost/worm bin food scraps at work?
• What do you do to discourage convenience food waste like coffee cups, plastic bottles and disposable containers etc.?
• How much packaging from suppliers could be eliminated or returned?
• How much do you over-pack your products? Cereal manufacturers take note. (If I recall correctly minimum surface area for a given volume is achieved when Height=Diameter for a cylinder, and Height=Width for a box)
• What are your customers doing with the waste you generate for them? What impact on them if you offered to collect it?
• What benefits would you get if your customers saw you were doing your bit?
Let’s embrace some new ways – like my colleagues who didn’t even look sideways when I attended a meeting in my cycle shorts and jacket two days ago.
And another question looms –“ What do we need, really?” . What is necessity?
• A new phone?
• A new car or even bigger 4WD?
• A bigger television?
• More office space?
Waste occurs every time we generate or produce something, every time we use something, every time we don’t fully use something and every time we get something we don’t need.
And hard as it is, I try, I try, I try.
And it feels great.